EVENTsocial_post.failed

Social post failed

Event name: social_post.failed

A social post failed to publish on one or more platforms. Scope: brand-scoped (location_id is null). Delivered as a signed HTTP POST to your Webhooks URL.

Every delivery is signed. Verify X-Synup-Signature before processing — see Synup Webhooks.

Payload

Name	Type	Required	Description
`event`	string	optional	Dotted event name.
`timestamp`	string	optional	ISO-8601 UTC time the event was emitted.
`account_id`	integer	optional	Synup account the event belongs to.
`location_id`	string	optional	Numeric string for location-scoped events; null for brand-scoped events.
`data`	object	optional
`data.post_id`	string	optional	Social post UUID.
`data.social_profile_id`	string	optional	Brand UUID.
`data.status`	string	optional	Post status.
`data.items`	array of object	optional	Per-platform failure detail: platform, social_platform_id, status, reason, vendor_error.

Example delivery

{
  "event": "social_post.failed",
  "timestamp": "2026-07-15T12:00:10Z",
  "account_id": 11073,
  "location_id": null,
  "data": {
    "post_id": "7a1c...",
    "social_profile_id": "b2d4...",
    "status": "failed",
    "items": [
      {
        "platform": "instagram",
        "social_platform_id": "i-55",
        "status": "failed",
        "reason": "Media rejected by platform",
        "vendor_error": "IG_MEDIA_ERROR"
      }
    ]
  }
}