# Social post failed

**Event:** `social_post.failed`

**Event name:** `social_post.failed`

A social post failed to publish on one or more platforms. Scope: brand-scoped (location_id is null). Delivered as a signed HTTP POST to your Webhooks URL.

Source: https://developer.synup.com/webhooks/social-post-failed

## Header parameters

| Name | Type | Required | Description |
| --- | --- | --- | --- |
| `X-Synup-Signature` | string | required | sha256=base64(HMAC-SHA256(signing_secret, raw_request_body)). Verify with your signing secret before processing; reject on mismatch. |

## Request body

| Name | Type | Required | Description |
| --- | --- | --- | --- |
| `event` | string | optional | Dotted event name. |
| `timestamp` | string | optional | ISO-8601 UTC time the event was emitted. |
| `account_id` | integer | optional | Synup account the event belongs to. |
| `location_id` | string | optional | Numeric string for location-scoped events; null for brand-scoped events. |
| `data` | object | optional |  |
| `data.post_id` | string | optional | Social post UUID. |
| `data.social_profile_id` | string | optional | Brand UUID. |
| `data.status` | string | optional | Post status. |
| `data.items` | array of object | optional | Per-platform failure detail: platform, social_platform_id, status, reason, vendor_error. |

## Responses

| Status | Description |
| --- | --- |
| `200` | Your endpoint acknowledges receipt with any 2xx. A non-2xx response or a timeout (>10s) is treated as a failed delivery. |