# Profile Analytics

Source: https://developer.synup.com/analytics/profile-attributes

## Overview:

Profile analytics provides insights into how your business profile is performing across different publisher sites. You can use this information to improve your marketing and business strategy.

**What can you see in profile analytics?**
- Profile views
- Website visits
- Phone calls
- Direction requests
- Button clicks
- Customer actions
- Photo views
- Post performance

**What can you do with this information?**
- Compare profile analytics data for different time periods
- See in-depth data on specific metrics
- Understand how customers are interacting with your business profile
- Identify areas where you need to improve
- Make informed decisions about your marketing and business strategy